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Founder, Digital Bloom

Sarah Garner

Sarah Garner is the founder of Digital Bloom, a brand identity studio for health, beauty and wellness businesses, and has been reading what businesses are really saying since 2015. She was a regular feature writer for Beauty Biz and Hair Biz magazines from 2018 to 2024, has served as an expert panel judge for branding, design and business at the Australian Hair Industry Awards, the Australian Beauty Industry Awards and the Australian Modern Barber Awards, and speaks at industry summits on brand foundations.
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Writing

From Founder-Led To Brand-Led (Without Losing What Made It Yours)

You don’t have a document, you have a knowing.

7 min read
Ruby Ezara Branding By Digital Bloom

Crafting Your Brand With Intention (Or: Why Nothing In A Great Brand Is Decoration)

Nothing is decoration. Nothing is accidental. Everything means something.

6 min read
Your Growth Coaches Branding By Digital Bloom

What Are Brand Values? (And How To Turn Yours From Words Into Verbs)

Lovely words. Terrible security.

7 min read
Brand Voice & Personality For St. Skin By Digital Bloom

Why Your Brand Deserves A Voice (And How To Find The One That’s Already Yours)

People book people.

6 min read
Brand style guide illustration by Digital Bloom

Style Guides 101: What Goes In A Brand Style Guide (And Why It’s The Antidote To Brand Drift)

Nobody decides drift, but everybody pays for it.

6 min read
Kind Hair Days packaging design by Digital Bloom

What Comes First? The Designer, Copywriter Or Web Developer (And How To Choose Well)

Build the website first instead and you’re asking someone to construct a home for a family they’ve never met.

6 min read
The 12 brand archetypes illustration by Digital Bloom

The 12 brand archetypes (and how to tell which one is yours)

Your business already has a personality, it's been building one since the day you opened.

5 min read
Graphic Design For Sircuit®Skin By Digital Bloom

From Serifs To Script: How To Choose Brand Fonts (And What Yours Are Already Saying)

Fonts gossip, constantly, fluently and mostly about you.

9 min read
Digital Bloom Brand Strategy Development

Getting To Know Your Dream Client (And Attract More Of Them)

The books aren’t empty... they’re full of the wrong bookings.

7 min read
Social media tiles illustration by Digital Bloom

Social Media Tiles: What They Are and Why Yours Should Be On-Brand

Small squares, enormous gossips.

5 min read
ROI of branding illustration by Digital Bloom

The Real ROI Of Branding: Why A Rebrand Behaves Like An Asset, Never An Expense

You can't buy a twenty-year tree at the nursery the week you need shade.

7 min read
Brand touchpoints illustration by Digital Bloom

Brand Touchpoints: Every Moment Your Clients Meet Your Business

Your brand is introducing your business hundreds of times a week, to people you'll never see doing it.

8 min read
A block of butter embossed with the Digital Bloom logo on a gold fork

What The Colour? What Your Brand Colours Really Say About You

Five senses of branding illustration by Digital Bloom

The Five Senses Of Branding (And How To Use Every One Of Them On Purpose)

Look at your playlist again, though… it is one, playing all day and nobody signed it off.

6 min read
Digital Bloom Application

What The File? When (And When Not) To Use Different File Types

Brand tweak or full rebrand illustration by Digital Bloom

Brand Tweak or Full Rebrand? How to Tell Which One Your Business Needs

Does your current brand still tell the truth about your business?

7 min read
SAHB Hair Studio Mood Board Development By Digital Bloom

How To Choose The Right Colours For Your Brand (Hint: The Answer Lives Beneath The Surface)

Colour talks. First, loudest and entirely behind your back.

8 min read
Brand versus logo illustration by Digital Bloom

So My Brand Isn’t My Logo? (What A Brand Actually Is, And What Your Logo Does All Day)

Your logo isn't failing, petal, it's been working without a garden to support its growth.

6 min read