In the media

The conversations we get invited into.

Ten years of reading brands earns you a few interesting rooms… mastheads, microphones and stages where the question is always some version of the same one, why do some brands hold while others quietly date? We never get tired of answering it. Here’s where those conversations have happened and what got said in them.

As seen in

Press

Carrie Bradshaw made the column look glamorous. She never mentioned that the real trick is having something worth saying when the masthead calls… Here’s what we said when they did.

12 Personality Archetypes and Branding

Hair Biz, Year 18, Issue 3

Infusing a personality archetype into your brand strategy allows you to create a special connection with your target audience.

3 Reasons To Strengthen Your Personal Brand

Beauty Biz, Year 16, Issue 3

As people's interest in your personal brand grows, they naturally find themselves learning about your business and offerings with a pre-existing understanding of the qualities behind it.

Branding With Our Senses

Beauty Biz, Year 14, Issue 6

Every smell, taste, sound and touch has the ability to craft a memory about our brand, to the point that every time our audience experiences something similar, our business is at the forefront of their minds.

Beauty Biz, now Mocha Beauty

Regular feature contributor, 2018 to 2024

Six years of bi-monthly features on branding, design and business, written for the people running the salon, not the people selling to it.

Hair Biz, now Mocha Hair

Regular feature contributor, 2018 to 2024

Six years of bi-monthly features on branding, design and business, written for the people running the salon, not the people selling to it.

Podcasts

The long-form ones. Where there’s time to get past the tidy answers and into the real mechanics of why a brand reads the way it does.

Creating consistent content with Canva

Timely Appointment Software

Sarah talks consistency with the Timely team, and why Canva is a brilliant place to deploy a brand and a poor place to invent one.

How to Brand Yourself Using Your Natal Chart with Sarah Garner (E50)

According To My Astrologer with Kristy Gray

Part expert takeover, part listener questions. Sarah swaps branding for natal charts with Kristy, coffee firmly involved.

EP58: Make your brand bloom with Sarah Garner of Digital Bloom

The ABIC Podcast

Sarah on why traction matters, how to get more from the marketing you're already doing and how to cut through the noise of social so your brand stands out.