The befores, the afters
and the thinking in between.
Every study here follows the same rule the studio does, show the reasoning (beyond the reveal). You’ll see what the business had, what the discovery found underneath it and why every visual decision landed where it did… because a pretty after photo with no thinking attached is just someone else’s makeover and you deserve better gossip than that.
How to read these
How to read these
Each study walks the whole garden, the moment the business had outgrown its brand, the reading that found what was really there and the identity that grew from it. The befores aren’t there to embarrass anyone (every single one of those brands was right for its era, which is exactly the point). And the afters aren’t the end of the story either, the outcomes section is, because a rebrand you can’t feel in the bookings is just an expensive new outfit.
“If you have a brand you need to speak with Digital Bloom. We utilised this amazing agency for our branding of our new business. Sarah and the team were so brilliant! They took what was in our head and made it a reality. If you are a beauty salon or aesthetic clinic looking to revamp or a facelift highly recommend getting in touch with Sarah from Digital Bloom.”
Jessica Goldenberg, Co-Founder & Managing Director at Home of Aesthetics
“The AHC engaged Sarah and her team at Digital Bloom to ‘tweak’ the branding of the Australian Hairdressing Council in line with our upcoming new website launch and 10 year anniversary. Having an already established and very identifiable logo, we were restricted with what we could and couldn’t do, however the team rose to the occasion brilliantly! Our branding is fresh, modern and contemporary, yet still retains our identity perfectly. We are so excited with the results and can’t wait to launch it across all of our platforms. Highly recommend Digital Bloom for any type of branding or rebranding or even just a ‘tweak’ – you won’t regret it!”
Sandy Chong, CEO of the Australian Hairdressing Council
“Sarah and the incredible Digital Bloom team, took a logo and branding I already had from meh to absolutely fabulous! The vision and brand that has come to life because they seem to understand me better than I understand myself, is amazing. 12/10 7 stars. I am sooo happy with my final product.”
Rebecca Allen, Founder of Drencht Skincare
The library
The library
Physio On Bayside
A practice this rooted doesn’t need a new personality, it needs its visible self to catch up to its reputation.
Healthcare · Brisbane · Rebrand · 2022 Read the study
HUB Skin Wellness Pilates
Most rebrands change how a business looks, this one changed what the business was.
Clinic · Melbourne · Rebrand · 2023 Read the study 
Elysium Hair Brisbane
Elysium is the opposite of nothing and the refresh had to make that visible before they’re even through the door.
Salon · Brisbane CBD · Visual identity refresh · 2021 Read the study
Macquarie Medi Spa
Twenty years at the top will do something predictable, everyone behind you can see exactly where you’re standing.
Clinic · Bathurst · Glow up · 2024 Read the study 
Sircuit® Cosmeceuticals
The logo held the legacy, but everything around it had to hold the future.
Product · Australia, NZ and USA · Creative partnership · 2022 to 2026 Read the study
The Jaw Clinic
For a patient that lost, the kindest name is the most literal one.
Healthcare · Brisbane · Brand identity · 2022 Read the study 
Your Growth Coaches
The name went from placeholder to purpose-built.
Industry · Victoria · Rebrand · 2024 Read the study 
Quick questions
Quick questions
Will I see work like mine here?
Very likely… clinics, salons, product brands, healthcare and the businesses serving the industry itself are all in the library. If your exact shape isn’t here yet, bring it to a groundwork call and we’ll talk you through the closest reads.
Are the outcomes real?
Yes (and they’re the point). Every study reports against the same benchmark categories and every testimonial is the client’s own words, untouched… we’d rather show you a real result than a shiny adjective.
Why is there no pricing next to the studies?
Because every engagement is scoped from what the discovery finds, and pretending otherwise would just be decoration. Money gets talked about openly and early on the call, real numbers, no dancing.
Can I speak to a past client before committing?
Of course, feel free to reach out on Instagram. Then if they chat back, the world’s your oyster.
Your business would read beautifully here.
Every one of these studies started the same way yours would… a groundwork call, a story that had outgrown its shopfront and a founder slightly surprised by the questions.