Soul & Flora Skin

BLOSSOM

THE DEETS, THE LOWDOWN, THE 411

The seed was planted | How it began

Year

2022

Industry

Beauty & Aesthetics

Who Soul & Flora speaks to:

Kind hearted souls that enjoy a picnic in the garden with friends, but also like to go out at night and dance. They are fun and generous. Beautiful from the inside and out.

Wander into their meadow

What makes them different?

With Ellin (Soul & Flora’s Founder) at the helm, her passion for beauty, warm leadership, and commitment to client satisfaction form the heart of this brand, guaranteeing a stellar beauty experience every time.

A natural and nurturing brand that’s gentle and kind on the skin, but active to get deep results. Aussie made and owned is a key driver for Soul & Flora Skin paired with being vegan, cruelty free and planet friendly.

The last ”friendly” skin range you will ever own.

The growth experience | What we discovered

The desired outcome:

A trustworthy skin care line that can be used by anyone, down to earth, friendly and relatable that’s deadly serious about results.

Brand ethos:

Honest, Kind, Aussie Owned & Made, Compassionate

Brand feels:

Earthy, Boho Chic, Luxurious Minus The Price Tag

The brand | Our bloominous process

What we created ~ VISUAL IDENTITY FROM THE GROUND UP

  • Start Up Look: aka. New logo and built out varieties into a full-blown suite, fonts, colours and imagery to reflect their growing vision
  • Suite of illustrations and graphic elements throughout
  • Social Media Canva Template suite
  • Wholesale Pricing Brochure
  • Packaging
  • Product Labels
  • Creative direction on how to style a variety of graphics across multiple platforms to reflect the vision and consistency of brand aesthetics

Brand got a little regrowth? We’ve got you, guuuurl

Find my path

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It’s time to turn heads for all the right reasons

LET’S BLOOM THIS THANG

You make people look and feel gooood. So do we.

Digital Bloom is a sassy li’l visual branding studio that helps evolving hair, beauty & wellness brands turn heads for all the right reasons.

What do your brand colours *really* say about you?

Baby, you were born to bloom

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Your Path
Media
About
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Let’s Chat

We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.

You make people look and feel gooood. So do we.

Digital Bloom is a sassy li’l visual branding studio that helps evolving hair, beauty & wellness brands turn heads for all the right reasons.

What do your brand colours *really* say about you?

Baby, you were born to bloom

Look Book
Your Path
Media
About
Blog
Shop
Take Our Quiz
Let’s Chat

We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.

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