The seed was planted | How it began




Beauty & Wellness

Who is HUB?

HUB Skin Wellness Pilates is the go-to destination to achieve a greater level of wellness. Where movement and science meets social inclusion.

Behind the name:

HUB exists to provide the world with wellness that transcends the present moment. Beyond a few hours of bliss, we understand that sustainable, real results are achieved by many contributors – all under one roof.

What makes them different:

Their expertise is shared across skin, wellness and pilates providing a holistic approach to overall wellbeing, from the inside-out.

Wellness looks different on everyone, which drives HUB to shift the confusing heaviness surrounding achieving an optimal ‘quality of life’. Their client’s version of success isn’t just encouraged, it’s their sole purpose.

HUB is a solid foundation, a haven, a safe and inclusive space for clients and team members alike to come just as they are.

A place for them to be themselves.

I am absolutely thrilled and I couldn’t speak any more highly of my experience with you. Thank you from the bottom of my heart for helping me bring my vision to life.

~ Holly Hudson, Founder & Director of HUB Skin Wellness Pilates

Before the bloom…

The growth experience | What we discovered

The desired outcome:

Holly came to us seeking a new identity for her business that wholeheartedly embodied her vision to impact her local community and wider surroundings with holistic wellness.

Brand ethos:

Integrity, Empowerment, Commitment

Brand feels:

Elegant, Timeless, Wholesome, Fresh, Approachable, Welcoming, Community, Connected

The brand | Our bloominous process


  • Visual Rebrand: aka. Overhauled their logo and built out varieties into a full-blown suite, fonts, colours and imagery to reflect their growing vision
  • Style guidelines and advice on how to carry out consistency to all platforms, aka. how to use their new visuals
  • Suite of illustrations and graphic elements throughout
  • Patterns
  • Social Media Canva Templates
  • Creative direction on how to style a variety of graphics across multiple platforms to reflect the vision and consistency of brand aesthetics

Brand got a little regrowth? We’ve got you, guuuurl

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