Australian Hairdressing Council

BLOSSOM

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THE DEETS, THE LOWDOWN, THE 411

The seed was planted | How it began

Year

2020

Industry

Hair

Who is The AHC?

The Australian Hairdressing Council (AHC) is the national voice connecting hairdressing and barber professionals, educators, and suppliers.

Behind the name:

It exists to ensure a sustainable, positive future for our industry. We’re YOUR voice, representing our industry’s presence to government and consumers and together we elevate industry standards, reputation and image to create a better future.

Wander into their meadow

What makes them different?

The AHC exists to ensure a sustainable, positive future for the Hairdressing Industry.

Since 2010 the AHC has set ethical business standards for salon and registered training organisation (RTO) members and represents the professional hair industry nationally.

AHC members love the sense of community. The support. The accurate, up-to-date information, every time.

The sharing of advice and knowledge from experienced, likeminded salon owners with their organisation. The countless resources at their fingertips assisting with everything in business.

The friendships. The confidence knowing that no-one is alone and understanding others are experiencing or have gone through exactly what they are.

“Highly recommend Digital Bloom for any type of branding or rebranding or even just a ‘tweak’ – you won’t regret it!”

~ Sandy Chong, CEO of The Australian Hairdressing Council

Before the bloom…

The growth experience | What we discovered

The desired outcome:

The AHC approached us to freshen up their existing trademarked look. Within the limited constraints of their existing logo, they felt the look needed to be brought into the here and now to coincide with their upcoming website launch and 10 year anniversary.

Brand ethos:

Unity, Support, Connection, Education, Trust

Brand feels:

Professional, Supportive, Inclusive

The brand | Our bloominous process

What we created ~ VISUAL IDENTITY TWEAK

Visual Tweaks: aka. Tweaks to their main logo and built out varieties into a full-blown suite, fonts, colours and imagery to reflect their growing vision
Tweaks to membership badges and programs
Style guidelines and advice on how to carry out consistency to all platforms, aka. how to use their new visuals
Social Media Canva Template suite
Email Signature
Letterhead
Resource Library Templates
Campaign collateral for Love Your Hairdresser Month + Week including; Logos, social media Canva template suite

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“The AHC engaged Sarah and her team at Digital Bloom to ‘tweak’ the branding of the Australian Hairdressing Council in line with our upcoming new website launch and 10 year anniversary. Having an already established and very identifiable logo, we were restricted with what we could and couldn’t do, however the team rose to the occasion brilliantly! Our branding is fresh, modern and contemporary, yet still retains our identity perfectly. We are so excited with the results and can’t wait to launch it across all of our platforms. Highly recommend Digital Bloom for any type of branding or rebranding or even just a ‘tweak’ – you won’t regret it!”

~ Sandy Chong, CEO of The Australian Hairdressing Council

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How it started

The AHC began in 2010 with a small group of passionate salon owners and industry advocates who believed in establishing one body to represent hairdressing and barbering to the government and consumer and also act as a united front to instigate change for the improvement and sustainability of the industry.

Today…

Today the AHC is the trusted leading industry organisation and has helped thousands of salon owners become better business leaders and operators. It is the only industry association that looks out for everyone, whether you’re a solo operator, single salon owner, part of a larger group or franchise or a member of the barbering community. It works as a united front for better business and a better industry.