Salon Pay

BLOSSOM + BLOOM

THE DEETS, THE LOWDOWN, THE 411

The seed was planted | How it began

Year

2019

Industry

Hair and Beauty

Who Salon Pay speaks to:

Businesses and brands within the hair and beauty industries.

Behind the name:

Salon Pay is confidence, pampering and choice. Salon Pay is up to $5000 to spend with Buy Now Pay Later just for your Hair & Beauty needs. Salon Pay is Salon Memberships. Just like a Gym Membership but waaay better.

What makes them different:

Salon Pay was created by a salon owner, for salon owners. 

Their system is built for the hair and beauty business owner. Not for gyms or childcare centres, specifically salon owners because they understand how unique their industry is.

From buy now, pay later facilities to helping their clients increase their recurring revenue through tailored membership programs, Salon Pay was born of one true love, their people.

Wander into their meadow

“They’re great at taking all the guesswork out of the next steps, and just know what is going to be great for your brand.”

~ Kristy McKenzie, 3x Founder of Salon Pay, Secret Salon Society and Professional Salon Society

Before the bloom…

The growth experience | What we discovered

The desired outcome:

As Salon Pay was experiencing a rapid growth spurt, they reached out to tighten up their overall look across the digital space. Bringing in a strategy to streamline colours, fonts and style so they could widen their reach (and impact) to salons, spas and clinics all across Australia.

Brand ethos:

Knowledgeable, Empowerment, Community, Connection

Brand feels:

Down to earth, Professional, Chic, Modern

The brand | Our bloominous process

What we created ~ SOCIALS GLOW UP + STREAMLINE

  • Audited their existing visual identity
  • Curated aligned fonts, colours and imagery to reflect their growing vision and dreamy peeps
  • Style guidelines and advice on how to carry out consistency to all platforms, aka. how to use their new visuals 
  • Social Media Canva Template suite
  • Tiered offering badges
  • Creative direction on how to style a variety of graphics across multiple platforms to reflect the vision and consistency of brand aesthetics

Or, in Salon Pay’s words:

“Working with Sarah is always a dream. Sarah is great at taking all the guesswork out of the next steps, and just knows what is going to be great for your brand. I highly recommend Sarah to anyone who wants to nail their branding. A++ service every time.”


~ Kristy McKenzie,
3x Founder of Salon Pay, Secret Salon Society and Professional Salon Society

Brand got a little regrowth? We’ve got you, guuuurl

Find my path

Stalk more projects

It’s time to turn heads for all the right reasons

LET’S BLOOM THIS THANG

You make people look and feel gooood. So do we.

Digital Bloom is a sassy li’l visual branding studio that helps evolving hair, beauty & wellness brands turn heads for all the right reasons.

What do your brand colours *really* say about you?

Baby, you were born to bloom

Look Book
Your Path
Media
About
Blog
Shop
Take Our Quiz
Let’s Chat

We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.

You make people look and feel gooood. So do we.

Digital Bloom is a sassy li’l visual branding studio that helps evolving hair, beauty & wellness brands turn heads for all the right reasons.

What do your brand colours *really* say about you?

Baby, you were born to bloom

Look Book
Your Path
Media
About
Blog
Shop
Take Our Quiz
Let’s Chat

We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.

Digital Health Co Lyndy Jewell