Peachy Keen Hair Rebrand | Digital Bloom Design Portfolio

Peachy Keen Hair

BLOSSOM

THE DEETS, THE LOWDOWN, THE 411

The seed was planted | How it began

Year

2021

Industry

Hair

Who Peachy Keen Hair speaks to:

Peachy Keen is located on the lower north shore of Sydney in Epping and caters to both women and men who value the highest quality service at affordable prices.

Behind the name:

Their mission is to create a fun and memorable escape from the outside world for our clients, elevating our clients from the inside out.

Wander into their meadow

What makes them different?

With the goal of creating a welcoming atmosphere of pure positivity while clients are in the chair, Peachy Keen takes pride in delivering an uplifting service every time.

Peachy strives to help their clients feel empowered through consistency in offering great hair results considering hair integrity first and foremost and through education on how to best look after their hair at home in between appointments.

They are valued for consistency in offering high end service in their clean professional, safe and sustainable salon using only quality products and ingredients.

Holding themselves accountable for exceeding expectations and acknowledging every client that walks through the door as the ultimate focus.

Before the bloom…

The growth experience | What we discovered

The desired outcome:

With a burning desire to make Peachy a reflection of her unique vision and a commitment to innovation, Lauren came to us to do exactly that. She wanted a look that oozed authenticity, heart and class.

Brand ethos:

Loyalty, Integrity, Customer-Focused

Brand feels:

Fun, Down To Earth, Unexpected, Professional

The brand | Our bloominous process

What we created ~ VISUAL IDENTITY REFRESH

Visual Rebrand: aka. Overhauled their logo and built out varieties into a full-blown suite, fonts, colours and imagery to reflect their growing vision
Sister brand identity creation including: Beaute Academy (Now Club Beaute), Beaute Therapist, Beaute Social and Beaute Business
Style guidelines and advice on how to carry out consistency to all platforms, aka. how to use their new visuals
Suite of illustrations and graphic elements throughout (In collaboration with a fine artist for the suite of ladies)
Social Media Canva Template suite

On-going

Graphic design including; Email signatures, gift vouchers, event photo wall banners, event workbooks, digital ebooks and worksheets, pitch decks, brochures, media kits, merchandise (t-shirt design, coffee cups, stickers, event bags etc.), external publication ad design, flyers
Monthly digital magazine publication: Creative direction, layout, design and editing
Creative direction on how to style a variety of graphics across multiple platforms to reflect the vision and consistency of brand aesthetics
Creative ideation through our Bloom offerings