Fellow Studios

BLOSSOM

Photo courtesy of Fellow Studios. Photo by @havana.productions
THE DEETS, THE LOWDOWN, THE 411

The seed was planted | How it began

Year

2020

Industry

Wellness

Fellow Studios is

Not just another fitness studio. They’re a purpose-built boutique training studio located on the Sunshine Coast.

Behind the name

‘Fellow’ did not begin with aesthetics, it wasn’t overly visual. It was a feeling, a feeling of home, connection and courage. A space that was beautiful but completely stripped back, where you felt empowered to be you. Authenticity above all.

Wander into their meadow

What makes them different?

Fellow Studios prides themselves on authenticity.

With a light approach to yoga and a sweaty approach to all things Pilates, Circuit training and Strength, they instil maximum vibe and minimal ‘Bulls#@t’.

Their purpose is to be real and raw with their community, through all seasons of life.

They do push social boundaries, they do swear, they occasionally yell inappropriately passionate things to students in class (fuelled with humour and fun), but they are deeply empathetic and have so much love to give.

Photo courtesy of Fellow Studios. Photo by @havana.productions

The growth experience | What we discovered

The desired outcome:

Being a brand new business, Fellow Studios wanted a visual identity that oozed authenticity, aligned with Stevie’s dreamy vision to grow with her for years to come.

Brand ethos:

Authenticity, Community and Empowerment

Brand feels:

Fun, Approachable, Effortless, Stylish

The brand | Our bloominous process

What we created ~ NEW IDENTITY

+ Visual Identity: aka. New logo and built out varieties into a full-blown suite, fonts, colours and imagery to reflect their growing vision 

+ Style guidelines document – aka. how to use their new visuals 

+ Stationery and print marketing suite including; Referral Card, Launch Letterbox Drop, Class Timetable, Gift Vouchers, Challenge Poster + Scorecard, Promotional Flyers, Business Cards, Letterheads

+ Email Signature Design

+ Sister brand identity – Fellow House

+ Creative direction on how to style a variety of graphics across multiple platforms to reflect the vision and consistency of brand aesthetics

Photo courtesy of Fellow Studios. Photo by @havana.productions
Photo courtesy of Fellow Studios.

How it started

Owning a Fitness Studio certainly wasn’t a lifelong dream of Stevie Hucker’s (Founder of Fellow Studios). However, looking back, she felt she travelled down all the necessary paths to get her where she is today in bringing Fellow to life. Fellow was born from her greatest skills of all, building relationships with people.

One day Stevie found herself in yoga class looking up at yet another office ceiling thinking to herself “If I owned a yoga studio, I’d have a beautiful ceiling”. She pondered on why all of these studios have awful ceilings when you spend so much time on your back in class.

How it’s going

Since then, Fellow Studios was family built, with the most beautiful timber ceiling you’ve ever seen.

Today…

Stevie has expanded her humble beginnings into the online space with her platform, Fellow House – online pilates that hits different and has been hosting a series of events and retreats across Australia and Bali.

Photo courtesy of Fellow Studios

Brand got a little regrowth? We’ve got you, guuuurl

Find my path

Stalk more projects

It’s time to turn heads for all the right reasons

LET’S BLOOM THIS THANG

You make people look and feel gooood. So do we.

Digital Bloom is a sassy li’l visual branding studio that helps evolving hair, beauty & wellness brands turn heads for all the right reasons.

What do your brand colours *really* say about you?

Baby, you were born to bloom

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We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.

You make people look and feel gooood. So do we.

Digital Bloom is a sassy li’l visual branding studio that helps evolving hair, beauty & wellness brands turn heads for all the right reasons.

What do your brand colours *really* say about you?

Baby, you were born to bloom

Look Book
Your Path
Media
About
Blog
Shop
Take Our Quiz
Let’s Chat

We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.

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