Canvast
BLOSSOM
BLOSSOM
Year
2022
Industry
Wellness
Who Canvast speaks to:
Canvast are all about helping the go-getters achieve their boldest, raddest, wild AF dreams. That’s why they made undated planners that just get you. A planner designed by kick-ass women, for kick-ass women.
Behind the name:
A blank canvas, planning customised to you.. It’s your story, it’s your day, plan it your way.
What makes them different:
The Canvast crew knows that dreaming big can get pretty f*cking overwhelming sometimes; they know what it’s like to ask yourself, ‘Why am I even doing this?‘ Yep, you better believe they’ve been there. – and that’s why they created Canvast.
Their mission is to give you the tools you need to plan the life you want. They want to empower you with a tonne of kickass resources so you can tackle any challenge, big or small (and feel damn good while doing so).
Planning you will actually enjoy… Canvast says nay to boring, so you can plan the f*ck out of your life while having fun. If that’s not #adulting, they don’t know what it is.
They believe that goal setting shouldn’t equal conforming to rigid rules. Canvast is the place where you – and only you – are in charge.
You plan for work, holidays, weddings, parties – heck, even your period gets a mention – so why not also plan for the life you deserve?
~ Alana Paulin, Director of Canvast
The desired outcome:
When Alana purchased Canvast circa. 2021, she was already love-OBSESSED with the brand, but something didn’t feel right, Canvast didn’t quite feel ‘her’ – nor did it embody the vision she had for the future direction of the brand. She wanted it to still embody all of the foundations the brand had, but with her signature, unique mark on it.
Brand ethos:
Planning, Empowerment, Adventure, Education
Brand feels:
Serious (yet heartfelt), Sassy (but down to earth), Timeless (yet fun), Professional (but feminine), Rule breaker and shaker (yet, organised af)
What we created ~ VISUAL IDENTITY REBRAND
Or, in Canvast’s words:
“When I first met Sarah, I instantly loved her energy. So when I decided it was time to rebrand my business, I knew she was the babe to do just that! And she did not disappoint 😍 Sarah and her team have created the most beautiful brand for my business and I am honestly OBSESSED! I cannot wait to relaunch the rebrand and show the world how incredible Sarah and the Digital Bloom team are, so thank you! Thank you for taking all the ideas and visions from my brain and making them 100 times better than I ever expected them to be. I’m so grateful x”
We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.
We acknowledge the Traditional Custodians of country throughout Australia on which we live and work. We pay our respects to their Elders past, present, and emerging, and acknowledge their ongoing connection to this land, sea and community.
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