BLOSSOM + BLOOM
Year
2019
Industry
Hair and Beauty
Who Salon Pay speaks to:
Businesses and brands within the hair and beauty industries.
Behind the name:
Salon Pay is confidence, pampering and choice. Salon Pay is up to $5000 to spend with Buy Now Pay Later just for your Hair & Beauty needs. Salon Pay is Salon Memberships. Just like a Gym Membership but waaay better.
What makes them different:
Salon Pay was created by a salon owner, for salon owners.
Their system is built for the hair and beauty business owner. Not for gyms or childcare centres, specifically salon owners because they understand how unique their industry is.
From buy now, pay later facilities to helping their clients increase their recurring revenue through tailored membership programs, Salon Pay was born of one true love, their people.
The desired outcome:
As Salon Pay was experiencing a rapid growth spurt, they reached out to tighten up their overall look across the digital space. Bringing in a strategy to streamline colours, fonts and style so they could widen their reach (and impact) to salons, spas and clinics all across Australia.
Brand ethos:
Knowledgeable, Empowerment, Community, Connection
Brand feels:
Down to earth, Professional, Chic, Modern
What we created ~ SOCIALS GLOW UP + STREAMLINE
Lyndy Jewell
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